Why is it effective?
BrandUse.com works because it connects the information that you have, with the RIGHT person in the field. You franchise partner is not that person. They are not typically marketing professionals, they are business owners who have invested in the partnership yet may not truly recognize what they bought. They bought the brand! Undermining that brand undermines their investment!
BrandUse.com makes it easy to maintain consistent use of your brand in the field, which protects the value of that brand. You can distribute high-resolution logos, templates — any type of media-ready electronic files — to franchisees, internal communicators and brand managers.
More importantly they can share your brand information with their external designers, agencies, printers, promotional and PR firms. These are the professionals who understand the value of your brand… and they want desperately to create designs that are cohesive with the overall brand standards… these are portfolio pieces for them… a chance to design a piece for a significant brand. BrandUse.com gives them the assets and knowledge to successful implement your brand strategy!